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    Disclaimer

    Uncle Ben is a fictional character. Any resemblance or similarity to a real person is entirely coincidental. All stories present on UncleBens.com are fictional as well.

    NOTE: The deadline for entry has been extended from 11:59pm on October 10th to 12:00pm on October 13th.

    Official Rules for Ben's Beginners™ Cooking Contest

    NO PURCHASE IS NECESSARY TO PARTICIPATE OR WIN. APPLICABLE ONLY IN THE UNITED STATES. YOUR ENTRY INTO THE PROGRAM CONSTITUTES ACCEPTANCE OF THESE OFFICIAL RULES. VOID WHERE PROHIBITED.

    The below Official Rules apply to the Ben's Beginners™ Contest (hereinafter, "Contest") offered by Mars Food US. The purpose of this Contest is to promote parents cooking with their children as a means of teaching healthier eating habits for life. Cooking with your children makes for a great beginning!

    A. ELIGIBILITY

    To be eligible to participate in the Contest, a potential entrant (“Entrant”) must be: (i) above the age of majority in his/her state of residence; (ii) a parent or legal guardian of a child who is a student in Kindergarten through eighth grade at the time of entry and for the duration of the Contest (“Child”) and (iii) both Entrant and Entrant’s Child must be legal residents of the fifty (50) United States, including the District of Columbia. Home schooled children in Kindergarten through eighth grade are also eligible to be selected for the Grand Prize. Employees, representatives, officers, and directors of Mars Food US (hereinafter, the “Sponsor”), and each of their respective affiliates, subsidiaries, agents, judges and advertising and promotion agencies, as well as immediate family (spouse, parents, siblings, and children) and household members are not eligible. NOTE: Entrant’s Child must be a student in Kindergarten through eighth grade for the entire duration of the Contest. A Child who is not in Kindergarten through eighth grade is not eligible to participate and will be disqualified from the Contest.

    B. THE SPONSOR

    Mars Food US, 2001 E. Cashdan Street, Rancho Dominguez, CA 90220 is the “Sponsor” of this Contest.

    C. PERSONAL INFORMATION

    The Sponsor will be collecting personal information about Entrant and Entrant’s Child when Entrant submits an entry into the Contest. The Sponsor will use and share this personal information in order to fulfill the requirements of the Contest. For example, the Sponsor may share this personal information with third parties who are evaluating the videos, contacting Entrants, potential Finalists (as defined below) or a potential Grand Prize Winner (as defined below). By entering this Contest and agreeing to these Official Rules, Entrant hereby consents to the Sponsor using the personal information of both Entrant and Entrant’s Child in this manner.

    In addition, the Sponsor will maintain the personal information that it collects in accordance with the Privacy Policy located at http://www.mars.com/global/policies/privacy/pp-english.aspx.

    D. TERM

    The Contest will launch on August 13, 2014. Entries will be accepted between 12:00 p.m. Eastern Daylight Time (“EDT”) on August 13, 2014 through 12:00 p.m. EDT on October 13, 2014 (“Entry Period”). The winners will be selected on or about December 2nd to December 16th, 2014. Unless otherwise noted, for all times provided in these Official Rules or in relation to the Contest, the applicable time zone shall be Eastern Time.

    E. HOW TO PARTICIPATE

    NO PURCHASE IS NECESSARY TO PARTICIPATE OR WIN.

    To enter, during the Entry Period, a potential Entrant must visit either (i) the Uncle Ben's Facebook page, which is located at www.facebook.com/unclebens or (ii) www.unclebens.com (collectively referred to herein as the "Contest Site"). To enter via Facebook, a potential Entrant must then click on the Ben's Beginners Cooking Contest Tab and click the Entry button. From www.unclebens.com, the Entrant must follow the directions to the Contest entry page. After accessing the appropriate tab or page from either Contest Site, Entrant must complete the entry form with the requested information, including (i) Entrant’s first and last name, email address, street address and state of residence, zip code, date of birth and phone number, (ii) the first name of Entrant’s Child, his or her date of birth, name of school for the 2014 – 2015 school year, school city and state of residence and zip code, and (iii) the Video described below (collectively referred to as “Entry Materials”).

    The entry form will also ask the Entrant to identify the school of his or her Child. To find the Child’s school, Entrant may enter the school city, state and zip code where instructed to populate a list of schools in his or her area. Select the school from the list provided and hit “Select.” Parents of home school students may indicate that the Child is home schooled. All Contest entries must be submitted by 12:00p.m. EDT on October 13, 2014 to be eligible.

    F. VIDEO

    To be eligible for any prize, Entrant must submit a Video that meets the following requirements (“Video Requirements”):

    • May not exceed three minutes, ten seconds in length, 1GB max file size and must be in one of the following formats: .MOV, MPEG4, .WMV, 3GPP, AVI and FLV.
    • Must feature a recipe that includes a rice product. The recipe should not be one that has previously won a prize or reward.
    • Entrant’s Child should be the focal point of the Video, and must be the one presenting the recipe. The parent/Entrant must be physically present on camera or heard on the Video and should participate, but should refrain from being the focal point of the Video.
    • While shooting the Video, Entrant may introduce both Entrant and Entrant's Child (first name only!). After the introduction, Entrant's Child should introduce the dish that he or she is preparing and discuss the recipe. Entrant should include a list of ingredients and some information about how to cook the recipe in the Video.
      • First Names Only! No mention or written reference to the last name of the Entrant or Child is allowed.
    • Videos shot in a language other than English will be accepted and Sponsor will review to ensure compliance with these Official Rules. Only Videos selected for Finalist Recognition will be translated to include English subtitles.
    • No music allowed
    • No Logos on clothing/hats allowed other than Uncle Ben’s brand apparel. Try to eliminate logos on other food products as well.
    • Must be within the general spirit of the Contest and meet the following requirements:
      • Must not violate or infringe the rights of others including, without limitation, patent, trademark, trade secret, copyright, publicity, privacy or other proprietary rights (see "Warranty" Section below for more details);
      • Must not be unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another's privacy, tortuous, or contain explicit or graphic descriptions or accounts of, sexual acts, or otherwise contain any other content that is objectionable;
      • Must not victimize, harass, degrade, or intimidate an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age, or disability;
      • Must be within the general spirit and guidance of the Contest, including meeting the terms of these Official Rules and the Video Requirements;
      • Must not contain an advertisement or solicitation not affiliated with the Sponsor;
      • Must not contain any musical recording, imagery, content or other element that is owned by a third party. Specifically, if any music can be heard in the Video, the Entrant must make clear that such music was created by Entrant or Entrant’s Child;
      • Must be shown using safe cooking practices; Entrant’s Child shall not be left alone close to an open flame, use a sharp knife or practice any other cooking method deemed to be “unsafe”.

    After Entrant attaches the Video to the entry page, Entrant must confirm his/her agreement to the Official Rules and Privacy Policy and then click on the “Submit” button and send the entry to the Sponsor. In the event that Entrant’s Video does not meet the above Video Requirements, Sponsor will notify Entrant via email that the Video was rejected. In some instances, and depending on the content of the Video and the reason for the rejection, Entrant may attempt to resubmit, time permitting and in Sponsor’s sole discretion.

    To be eligible, the Sponsor must receive Entry Materials during the Entry Period. Entry Materials that arrive after the end of the Entry Period will not be considered. The Sponsor will notify Entrant when the Video is posted on the Program Site. It may take several days for the Sponsor to provide Entrant with such notice.

    LIMIT: EACH ENTRANT MAY ENTER UP TO FIVE (5) TIMES, BUT ONLY ONE ENTRY IS PERMITTED PER CHILD. This means that Entrant may enter as many as five (5) times; thereafter, any Entry Materials provided by Entrant to the Sponsor will not be eligible or otherwise considered by the Sponsor. All Entry Materials become the property of the Sponsor. They will not be returned or acknowledged. The Sponsor is not responsible for lost, late, misdirected, incomplete, illegible entries or Entry Materials, or for any computer-related, online, telephonic, or technical malfunctions that may occur. Entries and Entry Materials will be considered void if they are in whole or in part illegible, incomplete, damaged, irregular, altered, counterfeit, produced in error, forged, mechanically reproduced or obtained through fraud or theft, or if they contain a Video that does not meet the Video Requirements. By participating, Entrant agrees to be bound by these Official Rules.

    G. INTELLECTUAL PROPERTY RIGHTS

    Warranty. By entering the Contest, Entrant warrants and represents that the Video submitted by Entrant is his/her own original work created and recorded by Entrant and Entrant’s Child, has not been previously published, has not won a previous prize or award, that Entrant owns or otherwise controls all of the rights to the Entry Materials and the Video submitted by Entrant (including, without limitation, the rights in any photographs, music or video clips included in the Video) and that the Video submitted by Entrant does not violate any law, regulation or any right of any third-party, including but not limited to rights of copyright, trademark, publicity and/or privacy. Please understand that submitting a Video that is copyrighted by another individual, or otherwise subject to the rights of another individual, will make Entrant responsible for any legal action the legal copyright holder might take against Entrant or in relation to the Video.

    License. By submitting an entry into the Contest, Entrant and Entrant’s Child grant to the Sponsor the right, without limitation, to display the Entry Materials, including without limitation the Video and the recipe, online and in any media now known or hereinafter developed. Further, Entrant and Entrant’s Child agree to grant to the Sponsor all rights of ownership, reproduction, and use of the Entry Materials, including without limitation the Video and the recipe, for any purpose whatsoever without compensation or further permission, including but not limited to an irrevocable and perpetual, royalty-free, worldwide right, in all media (now known or later developed) to assign, license, use, publish, edit, adapt, modify, alter, reproduce, distribute, broadcast, display, copyright, create derivative works or otherwise exploit the Entry Materials, including without limitation the Video and the recipe, for commercial or non-commercial use, and without compensation to Entrant or Entrant’s Child.

    H. PRIZE

    There will be two levels of recognition in the Contest and one level of prizing: (1) the Finalist Recognition and (2) the Grand Prize with recognition.

    (1) Finalist Recognition

    As explained below, the Sponsor will recognize up to twenty five (25) Finalists that it selects during the Contest judging (as explained in Section J of these Rules). For the purposes of these Rules, the term “Finalist” shall mean both the Child and the parent or legal guardian that entered this Contest with the Child and who appears in the Video with the Child (hereinafter, “Parent”).

    Each Finalist will be recognized through Uncle Ben’s social media postings and offered local media coverage (“Finalist Recognition”).

    NOTE: A Finalist may opt out of receiving Finalist Recognition.

    (2) Grand Prize

    As explained below, the Sponsor will award a Grand Prize to five (5) of the Finalists. For the purposes of these Rules, the term “Grand Prize Winner” shall mean the Child and his or her Parent(s).

    The Grand Prize Winners will receive (i) a check for $15,000 and (ii) his or her school will be awarded a cafeteria makeover valued at $30,000 and (iii) a celebration event in the Grand Prize Winner’s hometown. Specifically, the Grand Prize will include the following:

    • A check for $15,000 made payable to the Parent.
    • A check made out to the Child’s school to be used toward a cafeteria “makeover,” including cafeteria supplies, cafeteria payroll, remodeling, POS systems, cafeteria décor such as tables, chairs, new lighting, new paint, and new equipment, valued at no more than $30,000. The funds will be used at the school’s discretion and not monitored by the Sponsor. In the event the Child is homeschooled as of the date of entry into the Contest, the Sponsor will award the $30,000 school cafeteria makeover to a school in the Child’s region (as determined by Sponsor) that is underprivileged, as determined by the U.S. Department of Education’s Title I funding program.
    • A celebration event in the Grand Prize Winner’s hometown, during which time the Grand Prize will be presented to the Grand Prize Winner.
    • Optional media appearance(s) to recognize the Grand Prize Winners.

    The approximate retail value (“ARV”) of each Grand Prize is $45,000. The total ARV of all Prizes: $225,000.

    I. PRIZE TERMS

    The Sponsor may, at its sole discretion, choose to substitute any one of the prizes described in these Official Rules for one of equal or greater value. Further, the Sponsor reserves the right to expand or modify any of the prizes described above. Except for the cash award to the school, no prize transfer, assignment or substitution by the Grand Prize Winner is permitted. All federal, state and local taxes, fees and surcharges on the Grand Prize are the sole responsibility of the Grand Prize Winner. If any prize or prize notification is returned as undeliverable, the prize shall be considered forfeited and the Sponsor may select an alternate Grand Prize Winner from all remaining eligible entries based upon overall score. The odds of winning depend on the number of eligible entries received and the skill of the Entrants in preparing their Videos.

    The Sponsor and each of their respective affiliates, subsidiaries, employees, agents, officers and directors, advertising and promotion agencies, and their respective officers, directors, employees and their respective agents will not be liable for unsuccessful efforts to notify any potential winner.

    J. HOW TO WIN

    There will be several steps to the review process of each Video:

    • Phase 1: Entry and Initial Review. During the Entry Period, August 13, 2014 through October 13, 2014, Entrant may submit a Video to the Sponsor. All Videos that are submitted to the Contest Site will be evaluated by the Sponsor to ensure that they meet the Video Requirements. Thereafter, the Sponsor will notify Entrant that the Video is posted on the Contest Site, or tell Entrant that the Video was refused or rejected for a failure to meet the Video Requirements.

    • Phase 2: Public Voting Period. Next, during 12:00 p.m. EDT on October 15, 2014 and 11:59 p.m. on October 29, 2014 (“Voting Period”), the public will receive the opportunity to vote on all the Videos posted to the Contest Site. Each individual will have an opportunity to review all Videos posted on the Contest Site and may cast one vote for the Video that he or she feels is most compliant with the spirit and purpose of the Contest. Limit one vote per person/per IP address, per video, per 24 hours. This means that persons may vote for more than one video per day, but they may not vote for the same video more than one (1) time in any 24 hour period. Persons must be over the age of eighteen (18) to vote. Votes must be recorded by the Sponsor’s server by 11:59 PM EDT on October 29, 2014.

      Note, at any time during the Voting Period, the Sponsor may determine that a Video fails to meet the Video Requirements and may remove the Video from the Contest Site.

    • Phase 3: Judging Period. During the Voting Period, a panel of judges who are Mars Food US employees and advertising/marketing partner affiliates will evaluate each Video to select twenty five (25) Videos to receive the Finalist Recognition described above. This judging period will occur between the dates of October 13, 2014 and October 29, 2014. These judges will consider the following Judging Criteria when evaluating each Video:

      • Personality and ability to engage and inspire the audience (25%);
      • Demonstrating a basic knowledge of food and recipe (25%);
      • Creativity and healthiness of recipe used (25%);
      • Votes: the total number of votes that the Video received on Facebook during the Public Voting Period (25%).

      The judges reserve the right, but not the obligation, to interview any of the Entrants. The judges will give each Video a score based upon the criteria listed above. The twenty five (25) Entrants with the highest scores will be chosen as potential Finalists. In the event of a tie, the potential Finalist will be determined by the highest score in the category of “creativity and healthiness of recipe used.” Judges’ decisions are final.

      Potential Finalists will be notified by email and/or telephone on or about October 30, 2014 and the Parent will be required to execute and return, within three (3) days of issuance of notification, an affidavit of eligibility, assignment of rights, liability and (where legal) publicity release (“Prize Documents”), which will include, without limitation, their granting of permission for their names, likenesses, recipes and Videos to be displayed in correlation with all advertising for Mars Food US and the Contest and in any manner or in any media, now known or hereinafter developed by the Sponsor. The Parent(s) must sign the Prize Documents on behalf of his or her Child, and consent to the Child’s participation and acceptance of the prize. The Parent(s) must provide the Prize Documents to the Sponsor electronically, via the mechanism described by the Sponsor in the prize notification. The Prize Documents will also confirm the Finalist’s agreement to accept the Grand Prize if eventually chosen as a Grand Prize Winner. The Finalist must also warrant that the recipe has not previously won a prize or reward. Any prize may be forfeited or a potential winner disqualified if there are any issues with acceptance of any prize during this process. Specifically, if notification documents are returned as non-deliverable, if a Finalist is found to be ineligible or not in compliance with these Official Rules, does not respond within the time period specified, or cannot accept the terms and conditions of being a Finalist or Grand Prize Winner, the next highest scored Entrant may be notified and the same process will be followed.

    • Phase 4: Public Voting Period 2.

      Between the dates of November 12, 2014 at 12:00 PM ET and, November 26, 2014 until 11:59 PM ET (“Public Voting Period 2”), the public can vote on the Finalists Videos, which will be posted on the Contest Site. Limit one vote per person/per IP address, per video, per 24 hours. This means that persons may vote for more than one video per day, but they may not vote for the same video more than one (1) time in any 24 hour period. Persons must be over the age of eighteen (18) to vote. Votes must be recorded by the Sponsor’s server by 11:59 PM ET on November 26, 2014.

    • Phase 5: FINAL JUDGING. A panel of judges who are Mars Food US employees and advertising/marketing partner affiliates will evaluate each of the Finalist’s Videos to determine the Grand Prize Winners. This final judging period will occur sometime between the dates of November 12, 2014 – November 26, 2014. Specifically, the judges will consider the following:

      • Personality and ability to engage, excite and inspire the audience (25%);
      • Demonstrating a basic knowledge of food and recipe (25%);
      • Creativity and healthiness of recipe used (25%);
      • Votes: the total number of votes that the Video received on Facebook during the Public Voting Period (25%).

      The judges will give each performance a score based upon the criteria listed above. The Finalists with the highest scores will be chosen as potential Grand Prize Winners. In the event of a tie, the potential Grand Prize Winners will be determined by the highest score in the category of “The total number of votes that the Video received on Facebook during the Public Voting Period 2.” Judges’ decisions are final. Grand Prize Winners will be contacted between the dates of December 2 and December 16, 2014 and announced on social media. They will also be asked to provide information related to their schools in order to provide the school portion of the prize.

      Note: Please note that a school may be disqualified from receiving the cafeteria makeover portion of the Grand Prize if it refuses to complete any of the affidavits or prize documents provided to it.  In such case, Sponsor reserves the right to award such portion of the prize to another school or entity selected by Sponsor, in Sponsor’s sole discretion. All prize details and decisions are at Sponsor’s sole discretion

    K. PUBLICITY

    Except where prohibited by law, by accepting any prize, Finalists and/or Grand Prize Winners consent to the Sponsor, each of their respective partners, affiliates and/or subsidiaries, use of Child and Parent’s Entry Materials and materials obtained over the course of the Contest, including without limitation their likenesses, photographs, names, recipes, Video, and/or voices for advertising and publicity purposes in any and all media worldwide (including winners list) without additional compensation or notification. The names of all winners and those receiving recognition may be utilized in communications and advertising, including being posted on the websites of the Sponsor, its partners, affiliates and/or subsidiaries.

    L. ABILITY TO TERMINATE

    The Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. If the Sponsor, in its sole discretion, determines that the Contest or any portion of the Contest is impractical, fraudulent, void, unlawful or if there are any technical or administrative malfunctions, errors or other problems that affect the structure, terms or lawful administration of the Contest, the Sponsor may terminate, cancel or otherwise modify the Contest, in whole or in part.

    M. LIMITATION OF LIABILITY

    By participating, Entrants and winners release the Sponsor, their respective affiliates, parent, and subsidiary companies, its employees, agents and officers, advertising and promotion agencies, as well as all others associated with the development and execution of the Contest, and Facebook Inc. (collectively, the “Released Parties”), from and against any and all liability with respect to or in any way arising from the Contest, the prizes awarded in the Contest or in any filming, use or other activities related to the prizes offered in the Contest. The Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, or delay in operation or transmission; communications line failure; theft or destruction of or unauthorized access to the Contest Site, or any registration, voting or winner/Finalist selection.

    Entrants also agree (a) to be bound by these Official Rules; and (b) that the decisions of the Sponsor are final on all matters relating to the Contest.

    Before being declared a winner or receiving any form of recognition, each selected Entrant may be required to sign an agreement and release confirming compliance with these Official Rules and acceptance of the prize as offered and (i) releasing the Released Parties from any and all liability for any loss, harm, damages, cost or expense arising out of participation in this Contest, or participating in any prize-related activity or the acceptance, use or misuse of any prize, including without limitation costs injuries, losses and damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising there from, and (ii) granting the Sponsor, and its agencies the unrestricted rights, in their collective or individual discretion, to publish without any further compensation the Child’s school’s name, Child and Parent's names, hometowns, likenesses, photographs, recipes, statements, Video or prize information for advertising and publicity purposes worldwide without limitation and without additional compensation, except where prohibited. The agreement and release must be returned within the time period specified thereon or the selected Entrant will be disqualified and the prize forfeited.

    If Entrant is acting within the scope of his or her employment, as an employee, contractor, or agent of another party, Entrant warrants that such party has full knowledge of his or her actions and has consent thereto. Entrant further warrants that his or her actions do not violate the employer’s or company's policies and procedures.

    N. LAWS

    The Contest is governed by the laws of California, without regard to the conflicts of law provisions.

    All disputes, claims or demands that relate to these Official Rules will first be brought to the attention of the other party. The receiving party shall have sixty (60) days from the date of such notice to remedy the described breach or violation and notify the complaining party in writing of the resolution. If the dispute, claim or demand is not resolved to the satisfaction of the complainant within 60 days, the complainant may request an informal resolution conference (mediation), which if agreed to by the other party will be scheduled to occur within 21 days of the written response. Each party shall have the right to be represented at such a conference by counsel and will ensure that a decision-maker with full and complete authority to resolve the dispute attends the conference. Such conference will be in front of a third party mediator chosen by the parties. If the parties do not agree to conference or are unable to resolve a dispute after such a conference, the parties agree that exclusive jurisdiction for any dispute, claim or demand related in any way to these Official Rules will be decided by binding arbitration. All disputes between the parties, of whatsoever kind or nature arising out of these Official Rules, shall be submitted to JAMS for binding arbitration under its rules then in effect in the California area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.

    O. WINNERS LIST

    To obtain the names of winners, send an email to winners.list.request@dlblairsweeps.com with “WINNERS 7688” as the subject line.  Requests must be received by 11:59 PM EDT on July 14, 2015. Winners lists will be sent after winners have been verified.

    NOTE: This Contest is in no way sponsored, endorsed, or administered by, or associated with Facebook. All Entrants are providing their information to Sponsor, and not to Facebook. Any claims, complaints, and concerns should be directed to Sponsor. ®/TM Trademarks ©Mars, Incorporated 2014

    A Few Quick Tips

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    SUBMISSION TIPS ENTER NOW

    I Pledge to Cook with My Kids and Encourage Healthy Eating Habits.

    Make your Pledge count by providing your email address. To help you keep your pledge, we'll send you:

    • A printable version of the Pledge.
    • An activity sheet your kids can color
      every time you cook together.
    • A Certificate of Accomplishment for your young chef.
    • An email with kid-friendly recipes and cooking tips.

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    Brand, including recipes, cooking tips, offers and news.*

    Check if you'd like to give permission for future special offers and additional
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    you've entered here, store and process it in the U.S.) You can withdraw
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    *Note: Even if you do not check this box, you will still receive communications from the UNCLE BEN'S® Brand related to the program. By checking this box, you will receive additional information from the brand.

    Congratulations!

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    If you've already made your video, enter it now. If not, come back when you've shot your video.